from. It was then that I realized just how powerful it is to "belong" to something. It satisfies our deepest needs as human beings to be wanted, loved, and appreciated.   Does Your Company Need to Establish a Membership Program?   I am often asked by businesses if a membership program would be "right" for their company. In response, I offer the following "yes" or "no" membership qualification test. Take the test and see if your company needs a membership program.   Does your company   - have to conserve its limited resources when providing service to its customers? - want to decrease customer turnover and dramatically improve customer loyalty? - need a constant, predictable stream of revenue? - desire to sell its full suite of services with less effort? - wish to get the more revenue out of its existing customers? - aspire to significantly improve its referral business?   If you answered yes to one or more of the above questions, your company could benefit from establishing a membership program. OK, youre probably saying, "There isnt a company in existence that wouldnt say yes to one of the above questions", and that is exactly my point. Every business can benefit from a membership program and should establish some form of membership marketing.   Take a Closer Look at the Benefits   Membership programs provide powerful benefits that will improve your companys performance. Lets take a closer look at the benefits that were just mentioned.   1. Conserves limited company resources - Resources are allocated according to the customers level of membership (i.e. lower membership level = less resources, higher membership level = more resources).   2. Increases customer loyalty - Membership provides a sense of belonging to an organization, which breeds loyalty.   3. Provides a predictable stream of revenue - Instead of sporadically selling products and services, membership programs provide a steady stream of customers providing a steady stream of cash flow.   4. Sells more services and products with less effort - Because slow-moving or less desirable products and services are included in membership packages people are more likely to take advantage of them.   5. More revenue from existing customers - Multi-level membership programs entice customers to spend more by moving up to higher levels of the program.   6. Improves referral business - People like to tell their friends about a company