coaching. Platinum - Includes Silver, Gold, Gold+, and Gold+ VIP membership benefits plus four mastermind group meetings. This level is by invitation only.   The following are several elements from these examples that are important to a successful membership program. Each company provides different membership levels with more offerings of service, discounts, speed, and accessibility at each higher level.   In the case of Costco, programs are targeted toward different demographic groups with an increasing number of discount options.   In the case of Hertz, the express level increases accessibility and thus speeds the fulfillment process. Also, awards are given based on purchase volume, motivating buyers to purchase more.   In the case of Kennedy Inner Circle, each membership program offers a higher level of accessibility to more in depth information.   Not every membership program has to be multi-level like those in the examples, but they do need to provide an exclusive set of benefits that arent available to regular customers. Lets examine some membership benefit possibilities for various small businesses.   - Dry Cleaner Basic Membership - 10 % discount on all cleaning Premium Membership - 10 % discount plus express counter service, pickup and delivery, free alterations   - Certified Public Accountant Basic Membership - Monthly tax saving teleconference calls, free newsletter Premium Membership - Teleconference calls and newsletter plus express call-in question and answer service, monthly one-on-one consulting, and monthly mastermind networking meeting.   - Oil and Lube Franchise Basic Membership - Reminder email service, free complete car cleaning, premium grade motor oil. Premium Membership - Email service, car cleaning, motor oil, plus free automatic transmission fluid changing, engine cleaning, tire rotation, and one oil change a month.   - Movie Theatre Basic Membership - 5 movies monthly for the price of three. Premium Membership - 8 movies monthly for the price of five, monthly movie review newsletter, express window, web-based ticket buying   In every business there are products and services that you can package to provide as premium services in your membership program. It just takes a little creativity. If you only offer one service or product, create more services and package them up to offer in a membership program.