an offer that is nearly irresistible you will have a high probability of success. If you understand your "total customer value" and your "customer acquisition cost," creating a great offer isnt hard.   If you know these figures youll know how much products or services you can afford to freely offer and still make a handsome profit on back-end sales (repeat visits, larger follow-on purchases, referrals etc.)   To develop your offer, sit down and write out a list of all your products and services. Now separate the basic products and services from the add-ons. Then start bundling your basic products and services with several add-ons using different combinations.   Strategy# 2 - Maximize Up-sells Structure the offer for maximum up-sells. For example, offering a free rug shampoo and engine cleaning with a paid car wash forces the customer to pay for a car wash to get their free rug shampoo and engine cleaning.   Hint: When developing your offer (coupon sheet) you need to give away several basic offerings before you start bundling. For instance, if you are an oil and lube service consider giving away three oil changes free of charge, then bundle a paid oil change with other free add-ons. This allows the purchaser to clearly see that there is value even if they just cash in on a few coupons.   Strategy # 3 - Make It a Fundraiser   Consider using your offer as a fundraiser for a local high school. Local fast food restaurants use this tactic often. They allow the student to keep a portion of the proceeds, which shows support for the high school and at the same time giving the fast food restaurant a great reputation in the community.   But the most powerful part of using it as a fundraiser is that it gives residents a different, more powerful reason to buy your services. Who can resist a local high school student pounding the pavement to raise some money so they can have a uniform to play softball?   Another spin on this tactic if you dont want the fuss of setting up a joint venture with the local high school is to use a young college student. In their door approach script have them say, "Hi, my name is David Frey and Im trying to raise money for my college education." Again, youve now turned a selling situation into a cause-related charitable donation, which dramatically lowers the barrier to purchase.   Strategy # 4 - Team Selling   Form your sales team into small groups of young people that attack a small neighborhood. Just knowing that your partner is on the other side of the street also knocking doors will motivate your sales force. Its fun when the two street marketers get to the end of the street and compare notes (and sales!)