think to yourself, "Ive seen Dezinger's. Theyre giving away $500 of free meals? Wow! This clean-cut young guy is working to raise money for his educationthats impressive." You say to the young lad, "Sure, come on in." Welcome to One-to-One Community-Based Street Marketing. You have just witnessed (in your minds eye) the power of one-to-one community-based street marketing. How many radio or newspaper advertisements can pull a football fanatic out of his chair, during an exciting football game, to see or hear your advertisement? The answer is NONE. One-to-one community-based street marketing is powerful and effective because it searches and finds your prospect and delivers your marketing message face-to face. No other marketing medium has that power. Not even direct mail or the Internet. It is said that consumers receive over 3,500 advertisements a day in one way or another. It is difficult for even the best marketer to cut through that much advertisement clutter. With thousands of advertisements being read, heard, or seen, your prospect can become dazed and confused. Those businesses that take their customers by the hand and demonstrate their value proposition will be the winners. Most Any Product is a Good Candidate for Street Marketing Most any common consumable product is a good candidate for street marketing as long as the offer is right. However, products and services that work the best are ones that the consumer already purchases, such as oil changes, haircuts, or pest control. The following are several popular items that do very well in the street marketing environment: Restaurants (especially pizza takeout) Golfing Auto Services Video Rental Sport Events Dry Cleaning Childrens Recreation Centers