you have an end objective in mind and that your pricing strategy supports your end objective.   Dont believe the myths that are swirling around about pricing. In the end, price is simply a perception of value. Build your value and charge higher prices. Make sure that you do some testing on your price points or you might be missing out on a lot of profits.   How you present your price can be just as important as the price you choose. Always make a comparison to something large that your customer can understand. Advertise your price only if its very low or you can build value into the advertisement.   Although some price gimmicks may seem juvenile and down right dumb, never overestimate the intelligence of the public. Not only do some price gimmicks work, but discounting can also be a successful motivatorif done correctly.   Lastly, never compete on price, unless you have a cost advantage that is near impossible to duplicate. Competing on price is almost always a losing proposition.   How To Use the Power of Packaging to Double Your Sales     Packaging your products and service can be a powerful marketing technique to move more products and services and add more value. By packaging, Im not talking about how you wrap up the package. Im talking about the "package offer" you present to your customer (sometimes called a bundled offer).   To give you an example, not long ago I purchased a vacation to Mexico that included our flight, food, hotel accommodations, and various entertainment specials in one "all- inclusive" package. We had a great time and saved tons of money. Using creative packaging deals can boost sales and impress your customer.   Another great example of this strategy is presented to you nearly everyday at fast food restaurants. When you buy a "combo meal" for your child (which I often do), you are buying a package deal. Instead of purchasing a soft drink, fries, and burger separately, it all comes together in one happy meal package (they even throw in a toy!). Packaging is so common in the fast food industry that 98% of all sales are package sales.   The Benefits of Packaging or Bundling   Assembling multiple products or services to sell in a package not only increases your overall sales but it also   1. Gives you the ability to sell slow moving merchandise.