problem?"   Technique # 5 - "Most - Some - But" Method   This technique is a simple competitor comparison that gives the perception of rarity or exclusivity.   Example # 1 - Nail Salon At most upscale salons youll pay $50 - $100. In some popular salons you may pay as little as $35 - $40. But our low preferred customer price is just $19.95.   Example # 2 - Jewelry Store Many jewelry stores charge $200 - $300. Some jewelers will offer specials as low as $99. But, during our Customer Appreciation sale you only pay $67.   This method is used to dramatize the discounts or low price that you offer compared to other businesses in your market. Technique # 6 - "Reason Why" Method   If you charge a very high price or a very low price, it may be a bit hard to believe by consumers who are used to paying a certain price. Telling the consumer why the price is so high or so low helps to reconcile the price discrepancy and helps them accept it as reasonable.   Example # 1 - Inventory Overstock   "Our prices are so low because we goofed on our last inventory order and are now seriously overstocked. If we dont sell all our (product) well have to file for bankruptcy, so were clearing out all our inventory at ridiculously low prices."   Example # 2 - Custom Pool Builder   "Rainey pools recruited a team of the most experienced pool design engineers in the country to design each and every pool, down to the last nail. No expense was spared. We have developed the pool industrys most advanced software at a cost of over half a million dollars to ensure that the surrounding landscape blends in with the pool design, to create a complete three-dimensional vision before anyone even steps foot on your soil. Our advanced planning system takes every circumstance and detail into consideration to guarantee that your project will be completed on time and on budget. Lastly, weve scoured the eastern seaboard to find the most experienced pool construction people - whom we pay twice the industry average to create your backyard masterpiece. With over millions of dollars worth of experience, research, technology, and quality control, youll have the finest backyard experience available anywhere in the world."