in existence. The offer presented at the door by your marketer is the biggest determinant of success. Consider using young adults who are trying to raise funds for college or a worthy cause. Send your marketers out in groups and set personal and team goals for them to achieve. Be ready to give your new customers the red carpet treatment so that theyll stay customers for life.   Using Customer Testimonials in Your Marketing Message to Break Down Fear and Skepticism     Lets face it, todays consumers are skeptical. Can you blame them? With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. However, to make the sale we must overcome our prospects natural skepticism and create a relationship of trust. One of the most powerful tools in your marketing arsenal is customer testimonials.   Its one thing to toot your own horn. People expect you to sing praises about your own products or services. Because of this, there is an inherent disbelief in any marketing message that comes from you. But when other people, who have nothing to gain from your success, say good things about your products or services, your believability shoots skyward. Providing third-party testimonials do just that and should be a part of your marketing message.   Testimonials and the Magic Power of Persuasion   Testimonials are powerful. They create believability, credibility, and a sense of security for your customer. They help to break down the natural barriers and distrust that most buyers feel towards you or your business. Watch any infomercial and you will see that they are loaded with customer testimonials. Why? Because they work!   Testimonials have the magic power of persuasion. Look at the success of the George Foreman grill. Foreman has sold millions of dollars worth of this product. Better said, the company that developed the grill has sold millions of dollars worth of grills by using George Foremans testimonial.   People have an inbred automatic response to mimic what other people do. Why do you think television producers play recordings of laughter when a punch line is said during a sitcom? Because they know that it will make the live audience laugh, even if the punch line wasnt funny.   Strange? Even stranger is that the people in the audience know that its just a recording of fake laughter but producers have found that when the recorded laughter is turned up, the live crowd laughs even louder. Its a natural instinct to mimic what others are doing.