Club, Hollywood Video, and the local library. I also have a membership card from my local grocer, health club, and airlines (Continental and Southwest).   Membership cards serve several purposes beyond just holding personal and transaction information. They serve as a gentle reminder for your customer to take advantage of their membership. You can also use a card as physical evidence for proof of membership. In addition, you can use it to mark off visits or purchases of specific product, much like Subways sandwich card.   You might even consider establishing your own charge card. According to stats from GE Card Services, store credit cardholders will spend at least 50% more each year with that retailer than customers not carrying the retailers card. Offering a credit card also makes it easier for your members to buy your products by providing installment payments. Conclusion   Membership programs help to properly allocate company resources, increase customer loyalty, provide predictable revenue streams, sell more products and services, generate higher revenue per customer, and improve referrals. Every business has products and services they can package into a membership program.   Make it easy to enter your membership program and once you have a good membership base, focus on renewing your members to keep them in the program. Use a physical membership indicator to not only improve data tracking, but to remind your members to use their privileges.   Street Marketing for Small Businesses     Its 2:00pm on a Saturday afternoon and youre watching the Dallas Cowboys beat up on the San Francisco Forty-Niners. You faintly hear a knocking at your door but you ignore it because the Cowboys are in the "red zone" and are about to score again.   Again, you hear a knocking at your door and you grudgingly get up to go answer it. Before you open the door you look through your trusty peephole that allows you to see who is bothering you on a relaxing Saturday afternoon. There he is, an energetic-looking young man with a big smile on his face.   You know whats coming nextthe sales pitch for something you dont want. But the young man catches your eye because he looks so clean cut. He has a nice shirt on with a tie and looks really happy. Finally, you decide to open the door.   As you do, the young man promptly extends his hand and says, "Hello, my name is Alex Gordon. I am trying to raise money for my college education and to do that I have teamed up with, Dezingers, the best local restaurant in the area. Dezingers is offering you over