Car Wash

Hair or Nail Salon Liquid Cleaners   and many more

Street Marketer Who Recently Came to My Door Selling

Cleaning Liquid

Not long ago I purchased a coupon package for a local car wash. The car wash offered me several free washes, carpet cleaning, upholstery cleaning, and even an engine cleaning for only $25. I knew that I needed to get my car cleaned and I figured I could make my money back in only two visits to the car wash. I bought it.

What are the Benefits of One-on-One Community-Based Street Marketing?

Weve already mentioned how effective street marketing is because it cuts through the marketing clutter. But perhaps the biggest advantage is that it is extremely effective at driving customers to the local establishment sponsoring the campaign.

Think about it. Once you purchase a $25 set of coupons for a service, youre going to use that service to get a return on your dollar. So, in essence, its more effective to sell your coupons than it is to give them away as free gifts.

Another benefit is that when a new customer carries the coupon into the establishment and presents it to the service person, it acts as a flag to the business to give that new customer(s) the red carpet treatment. When your new customer has a great experience, they will come back again.

Who Walks the Street and Sells your Offer Door-to- Door?

A good college student that needs extra cash is a great candidate for street marketing. Depending on how you arrange the deal with your marketers, the person doing the door knocking can keep up to 100% of the profit! How good is that?

For instance, lets assume you were selling a dry cleaner coupon pack to residents for $20 and your closing ratio was 30% (not unreasonable for street marketers). It takes your street marketer one hour to hit ten houses in which people are home. As the street marketer, you close three of the ten houses and pocket $60. I dont know of one single college student that wouldnt knock doors for $60 an hour.

Strategies for Making Community-Based Street

Marketing Work

Its not difficult to make community-based street marketing pay off big if you follow a few important strategies.