median for question # 1 is $50 and the median for question # 2 is $45, then your teeter point is somewhere between $45 and $50. To determine a consumers buying habits Ken has asks two more questions. Question # 3 - What is the price you usually spend for (product name)? Question # 4 - How often do you buy (product name)?   This information is important because it helps you determine what a consumer might expect to pay for your product or service.   Other questions that are asked in Kens price survey are:   Question # 5 - On a scale from one to seven, how unique is (product name)? Question # 6 - On a scale from one to seven, how important is (product name)?   The more unique and important your product and service, the higher the price you can attach to it.   The last question that is asked is:   Question # 7 - What is a fair price for (product name)?   The respondent will normally answer with a price that is lower than what they truly consider fair. However, combined with the teeter point questions, youll have a good indication the optimum price you can charge for the most sales. Presenting Your Price   Perhaps the only thing more important than setting the right price is how you present it. The key to presenting your price is to compare it with something that the consumer perceives as relatively huge.   For instance, the following techniques uses the compare / contrast method to give the perception that your price is not only fair, but a great deal.   Technique # 1 - Volume Method   Imagine you are selling a course on how to stop smoking. Using this method your copy would read something like this: "youd have to have 12 months of personal smokers rehab counseling to get the same amount of coaching that youll find in this course."   Suppose you are selling taxation consulting you could say "in just one session youll learn how to save more in taxes than you paid last year to the I.R.S." Notice how what you are giving them is compared to a much larger quantity, which has the effect of making your price seem like a great deal.