experience and the potential solutions that you offer to help solve the problem. Then think of something else you may be able to add with the package that costs you little but adds great value. For instance, the following are a four common problems that customers of various small businesses face and examples of potential "packages" that might offered to solve the problem. Example 1 - Service Station Customer Problem - Auto deterioration from cold winter weather Package Offer - "Winterization Package" Winterization Silver Package 1. Flush radiator 2. New coolant 3. Oil change to lighter viscosity 4. New window wipers and fluid 5. Fix windshield cracks Winterization Gold Package 1. Winterization Silver Package 2. Rust sealant package Winterization Platinum Package 1. Winterization Gold Package 2. New set of winter tires Example 2 - Hair Salon Customer Problem - Need to look your very best for your (or your friends) wedding Package Offer - "Wedding Day Miracle Makeover" (for brides and bridesmaids) Wedding Day Miracle Makeover Basic Package 1. Hair cut 2. Hair wash 3. Hair perm Wedding Day Miracle Makeover Fashion Package 1. Wedding and Bridesmaid Makeover Basic Package 2. Full facial 3. Nail restoration Wedding Day Miracle Makeover Supermodel Package 1. Wedding and Bridesmaid Makeover Fashion Package