marketing is a very results oriented marketing tactic that can be measure on a daily basis, its easy to set, not only monthly or weekly goals, but also even daily and hourly goals.   For instance, you might set a goal for your marketer to contact 15 homes every hour. Another goal would be a "closing goal" that encouraged marketers to close four out of every ten presentations for a 40% closing ratio. Once youve developed a set of simple goals that are easy to understand and measure, rank your marketers and post results. The low performers will either be motivated to do better or quit. Both are acceptable results, because you dont want low-performers who arent motivated to improve.   Dont forget to recognize your top performers with rewards that they consider valuable - whether thats money, a vacation, a picture on the wall, dinner for two, or even a one week sports car rental.   Strategy # 6 - Have a Great Product and Give Great Service   Getting the coupon in the hands of your prospect is only the start. Once they redeem the coupon you must demonstrate high value. If you dont, youve just wasted a lot of money. You see your coupon is just a lead generator, nothing more.   Dont be confused; they are not customers just because they bought your coupon pack. They become customers when theyve had a great experience with your product or service so when they come in to redeem their coupon, give them 110%. Make it a real "Wow" experience.       Street Marketer Demonstrating His All Purpose Cleaner on my Carpet and In my Shower Make a Big Splash In a Small Pond   Many small businesses make the mistake of marketing too big. By this I mean, they take out ads in papers, on the radio, even on T.V that reach large areas, even outside of their market area. Before they know it, their marketing budget is blown and they have nothing to show for it.   Take a lesson from the real estate industry - choose a neighborhood and DOMINATE it. Then move to the next neighborhood. Too many small businesses jump up and down in an ocean and expect to make a wave while they should be jumping up and down in a small puddle where they can make a huge splash. Street marketing is neighborhood and community based. It attacks the small puddles. But after dominating about five or six puddles, youll start seeing big results.   Conclusion