current retail environment. Instead of discounting, business owners should consider building value through adding low cost, high value bonuses and premiums to entice customers to buy.   To make your discount even more powerful it should be tied to a deadline. This introduces a feeling of urgency, which motivates prospects to action.   With that said, lets review a few successful discounting strategies.   1. New Product Introduction Discount   When introducing a new product you may consider offering it to a select group of individuals on an exclusive basis. This will jumpstart sales.   You might say something like this, "For the next two days Im offering this introductory discount of 40% off exclusively to my current customers. After this introductory period, youll have to buy my product at the regular purchase price of $XX. Hurry and take advantage of this special exclusive offer right now."   Or you could introduce it to the customers of a joint venture partner by having your partner say, "I wanted to let you in on an exclusive special offer on a new product that my friend John Doe is coming out with this week. I had to twist his arm to get him make this offer to my customers. He finally relented. Hurry and take advantage of this deal while it lasts. I was fortunate enough to get him to agree to extend to you such a significant price break."   2. Quantity-Tiered Discounting   A quantity-tiered discount is one that increases with the volume of purchase. For instance, if you buy three cans of peanuts you get a 10% discount. If you buy 10 cans you get a 12% discount. And if you buy 20 or more you get a full 15% discount off the regular price.   Many consumer goods companies do business this way. Unfortunately it creates erratic order quantities and makes it difficult to predict future product demand. But thats another article.   3. Value Bundle Discount   The value bundle discount offers a lower total price for a bundle of products or services. For instance, assume you were selling a membership as a preferred customer to your clothing store you might offer   A $50 coupon for shirts and slacks. (value = $50) A $100 coupon for a suit. (value = $100) One free tie. (value = $25) One free pair of socks. (value = $8) One year of free tailoring. (value = unlimited)